Branding for a smart museum exhibition tour

Múzeum Spiša was founded in 1951 and oversees several branch facilities with exhibitions and historical buildings, including: the Markušovce Manor House (Exhibition of Historical Furniture), the Dardanely Summer Palace (Exhibition of Keyboard Musical Instruments), the Ethnographic Museum in Smižany (Exhibition of Folk Culture of Central Spiš), and the Birthplace of Captain Ján Nálepka in Smižany. The museum's collection is both extensive and diverse, comprising over 150,000 items.

I was tasked with creating the visual concept for an ad campaign promoting a new feature at the Markušovce Manor: a smart guided tour using tablet devices.

The most engaging part of the project was the opportunity to explore the museum’s rich collection. In the end, I decided to contrast the modern aesthetic of a tablet device with the classical elegance of the manor’s main concert hall. Combined with the museum’s distinctive branding, this resulted in a visually striking design aimed at attracting attention and effectively promoting the new smart guided tour experience.

Client
Múzeum Spiša

My Role
Graphic Designer

Services
Branding, Print design

Year
2022